How to earn money from the YouTube

1. Make money with YouTube: YouTube income

How much do you earn with YouTube? How many subscribers does it take to live on YouTube? How many views allow you to generate enough income to live from being a YouTuber?

It is very important to know all this before dedicating yourself to being a YouTuber. (image)

1. Ideal for Large Channels

To be able to live solely from the income generated thanks to the videos published on YouTube, you usually need a channel that has at least 500,000 subscribers or more.

Although the big channels are the only ones that could afford to live solely on YouTube, these channels typically generate most of their revenue from other strategies outside of YouTube.

In other words, normally a large channel, for every 10,000 euros it generates with direct income on YouTube, usually generates at least 8 or 10 times more with income from advertisers, advertising brands or their own companies such as online stores, online academies. , sale of services, etc.

2. Not recommended for Small Channels

“Small” channels (between 1 and 500,000 subscribers) usually do not generate enough income (only from YouTube) to live on.

Logically, these statements depend on the country of residence, currency, etc. but they serve as a reference to know from what amounts you can live only from the income generated thanks to the YouTube Partner Program.

3. How to make money with YouTube

Neither the number of subscribers nor the number of views is what makes a channel earn more or less money on YouTube.

What really matters for YouTube videos to generate more or less money is the RMP, that is , which is a metric that represents the amount of money you get for every thousand views.

This RPM is a quantity that varies depending on each video. Which means that there are videos from a channel that may be generating different amounts of money with the same views.

2. Earn money with YouTube: External Income to YouTube

This is usually the best way to earn income from YouTube. And, as we will see now, there are many ways to use the visibility of YouTube, to generate high income externally.

That is, in this case the income would come from the sale of services, products, courses, affiliates, advertisers, advertising, sponsorships, etc.

1. Ideal for small and medium channels

Channels with less than 500,000 subscribers are rarely able to generate enough income to live solely on what YouTube brings in through YouTube Partner Program Ads.

But channels from 5,000 subscribers that have a parallel business such as an Online Academy where they sell online courses or an online store or a website where they offer their services, could be billing 5 digits every month with channels with "few" subscribers.

To achieve these high revenue figures with small channels, it is essential that these YouTubers offer high-quality services on their web pages to generate high sales.

In addition, these small channels can have other sources of income such as affiliates, which complement the income of YouTube and its website, passively.

2. Types of income outside of YouTube:

2.1 – Own Business: Online Academies

This is the best way to generate income for small Channels. It is about Selling Online Courses.

For a YouTuber, used to constantly recording videos, it is very easy for him to record videos to create an online course and then sell it.

In addition, as explained in the following video, selling online courses allows you to generate high income without necessarily implying more work. It also allows you to generate income even while on vacation.

2.2 – Own Business: Online Stores / Drop shipping

For a YouTuber, setting up an online store or a Drop shipping website is not as easy as recording videos to sell online courses, since they will have to learn new things such as shipping issues, returns, etc.

In addition, the margin of online courses is almost 100% and in online stores or drop shipping it rarely exceeds 30%.

That being said, creating an online store can be a formula for using YouTube to multiply sales.

Normally, in fact, it is the other way around. People or companies that already have an online store make the leap to YouTube to generate more sales in their store. But it is less common for a YouTuber to set up an online store and intend to generate income with it.

2.3 – Own Business: Websites of services

Earning money by offering services is usually the best formula to start with since it allows you to generate income quickly by offering any type of service such as catering, web design, photography, consulting or any other service.

The problem with offering services is that they are not scalable because "time" is sold. And the only way to grow is to hire workers or raise prices, but it is difficult to generate 5 figures a month working alone and from home.

With this model, more clients mean more income and worse quality of life, since time is limited.

2.4 – Influencer: Promote other brands

This revenue generation system is normally only available for medium or large channels that exceed at least 100,000 subscribers.

Usually, companies want to advertise thanks to influencers who have high visibility and can recover the investment.

It is very difficult for brands to contact small channels to pay them for making ads and if they do, they are on occasion that do not allow them to make a living from it.

2.5 Affiliate Income

This is a good strategy for both small and large channels, since it allows you to generate income in a totally passive way since "time" is not sold and if income is generated it does not involve any work.

Although it is a very tempting way to earn money, it is usually one of the slowest ways to do it since the percentages that the affiliate generates each time a sale is produced are usually very low.

Perhaps both the sale of online courses and income through affiliates are the 2 best ways to generate scalable income. Online Courses require more initial work but allow faster income and affiliate sales usually generate lower and slower income but require less initial work since all the time must be dedicated solely to the generation of content on YouTube.